The Facebook marketing course is one of the best for learning Facebook Ads for beginners. By the end of this course, you will learn how to establish an online presence, create engaging posts, build a growing Facebook community, and manage social media accounts efficiently.
If you’re a freelancer, getting certified could also be worth it, especially if you don’t yet have a lot of case studies in your portfolio. If you’re an agency, it’s definitely worth having either yourself or at the very least your account managers get certified.
In reality, the best way to truly learn the system is to dive in and start creating campaigns. This allows you to get a real understanding of how the ad system works through trial-and-error, but you can also start generating a little revenue while you practice
To make money with Facebook ads, you need to get four things right, you need to sell the right product, you need to create the right ads, you need to target the right audience and you need to set the right budget.
Facebook and Instagram campaigns can use the same photos or video across both platforms or unique creative for each. When you’re ready to use Facebook and Instagram ads together, either add Instagram to an existing campaign by editing the ad set’s Placement settings or set up a new campaign across both platforms.
The top metric that Instagram has over Facebook is engagement. A social media engagement study reported that brands see a median engagement rate of 0.09% per Facebook post, in comparison to a 1.60% median engagement rate per post on Instagram.
How to Make Money on Facebook
- Selling Items in the Facebook Marketplace or a Facebook Buy and Sell Group.
- Sell From Your Facebook Fanpage.
- Operate a Facebook Group in Your Niche.
- A Suggested Facebook Sales Funnel.
- Influencer Marketing on Facebook.
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